Eye Tracking Video – How Audiences View Films

Oftentimes you hear people discussing what defines good cinematography in technical terms, however what the audience is actually paying attention to depending on the action in the scene and what’s lit or in focus can be hard to decipher. Until now. This is an eye tracking test that was performed on a scene from There Will Be Blood, showing what audiences paid closest attention to.

There Will Be Blood with gaze locations of 11 viewers from TheDIEMProject on Vimeo.

When the dots grow, it means the watcher has kept their eyes fixed on that point of the frame for a longer period of time. I find it incredibly interesting, but would love to see this same method applied to a larger (hundreds) sample size.

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